The Nordics

Nordic travel is spectacularly breathtaking thanks to the many sustainable moments in nature it provides.

The Nordics

Nordic travel is spectacularly breathtaking thanks to the many sustainable moments in nature it provides.

Denmark  • Finland  • Iceland • Norway • Sweden

The Nordics is an open and welcoming region that shares the core values of trust, equality, innovation, and sustainability. It is a place where creativity has the opportunity to grow and where dreams can be realized. When traveling to The Nordics, you’ll experience preserving living traditions and culture heritage, discover close relationships with nature and the seasons, and be inspired new ways of thinking.

Denmark • Finland
Iceland • Norway • Sweden

The Nordics is an open and welcoming region that shares the core values of trust, equality, innovation, and sustainability. It is a place where creativity has the opportunity to grow and where dreams can be realized. When traveling to The Nordics, you’ll experience preserving living traditions and culture heritage, discover close relationships with nature and the seasons, and be inspired new ways of thinking.

Plan Your Trip to The Nordics

Plan Your Trip to The Nordics

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See the northern lights, midnight sun or get inspired by the arts — unique experiences await you in The Nordics.

What Countries Make Up The Nordics?

Learn more about the Nordic regions and countries below.

What Countries Make Up The Nordics?

Learn more about the Nordic
regions and countries below.

Denmark is a place of everyday wonder. This great little kingdom is the home to hygge, bikes, mouthwatering gastro experiences, historic castles, savage Vikings, and the world’s most sustainable city. Here you will find stunning natural spots, awesome outdoor adventures, charming small towns and cozy villages, and no less than 7 UNESCO World Heritage Sites.

Finland, consistently named ‘The Happiest Country in World,’ is a hidden gem full of extremes with four beautiful seasons and four distinct regions. The things that make Finland special are closely related to nature and well-being. These include the Northern Lights, midnight sun, sauna, thousands of clean lakes, wild nature, ski resorts, Finnish design and, of course, Santa Claus.

With its abundance of mountains, volcanoes, glaciers, rivers, lakes, caves and otherwise rough terrain waiting to be tackled, Iceland is truly and outdoor enthusiast’s paradise. Memorable activities include geothermal pools, kayaking and paddle boarding, hiking, diving and snorkeling, whale watching, and seeing the Northern Lights. As Icelandic nature is the main attraction for tourists, responsible and safe tourism is paramount.

Most famous for its mountainous landscape and record-breaking fjords, Norway is also endowed with delicious food, bustling culture, scenic road and train journeys, and unforgettable urban adventures. Whether you want natural highs or artistic depths, climbing up or skiing down, walking slow or running fast, there’s a good chance you’ll find what you’re after in Norway. 

Sweden is a year-round destination with so much to explore. Cycle, walk or kayak through stunning forests, national parks or coastlines, eat your way through its 100 million acres of do-it-yourself-dining at one of our Edible Country tables, experience the history and culture in the capital Stockholm or travel north to look for the northern lights in Swedish Lapland.

Denmark is a place of everyday wonder. This great little kingdom is the home to hygge, bikes, mouthwatering gastro experiences, historic castles, savage Vikings, and the world’s most sustainable city. Here you will find stunning natural spots, awesome outdoor adventures, charming small towns and cozy villages, and no less than 7 UNESCO World Heritage Sites.

Finland, consistently named ‘The Happiest Country in World,’ is a hidden gem full of extremes with four beautiful seasons and four distinct regions. The things that make Finland special are closely related to nature and well-being. These include the Northern Lights, midnight sun, sauna, thousands of clean lakes, wild nature, ski resorts, Finnish design and, of course, Santa Claus.

With its abundance of mountains, volcanoes, glaciers, rivers, lakes, caves and otherwise rough terrain waiting to be tackled, Iceland is truly and outdoor enthusiast’s paradise. Memorable activities include geothermal pools, kayaking and paddle boarding, hiking, diving and snorkeling, whale watching, and seeing the Northern Lights. As Icelandic nature is the main attraction for tourists, responsible and safe tourism is paramount.

Most famous for its mountainous landscape and record-breaking fjords, Norway is also endowed with delicious food, bustling culture, scenic road and train journeys, and unforgettable urban adventures. Whether you want natural highs or artistic depths, climbing up or skiing down, walking slow or running fast, there’s a good chance you’ll find what you’re after in Norway. 

Sweden is a year-round destination with so much to explore. Cycle, walk or kayak through stunning forests, national parks or coastlines, eat your way through its 100 million acres of do-it-yourself-dining at one of our Edible Country tables, experience the history and culture in the capital Stockholm or travel north to look for the northern lights in Swedish Lapland.

Food — the Nordic Way

Always new dimensions. Testing new trends. Finding new ingredients and way of cooking. Nordic cuisine is something else! Forage and cook in nature in Sweden, wade into the sea and pick your own oysters for lunch in Iceland, or experience Europe’s only underwater restaurant in Norway.

What are
The Nordics?

Defining Moments in The Nordics

Off-season in The Nordics

While the winter and summer months offer a host of magical experiences across The Nordics, there are myriad benefits to also visiting during the off-peak seasons of spring and fall. These periods offer minimal crowds, more tour availabilities, fair weather ideal for hiking and biking, awe-inspiring foliage, and some of the best chances to see the Northern Lights.

Winter in the Nordics

There’s no better place on earth to embrace the chill of winter than The Nordics. Among the most iconic experiences available this time of year include witnessing the dazzling Northern Lights, husky sledding, skiing, snowmobiling, whale watching, snow and glacier hiking, exploring magical holiday city markets, and even visiting Rovaniemi, the hometown of Santa Claus.

Nordic Nature Connections

There is no shortage of natural wonders and stunning landscapes across The Nordics. Here you will find breathtaking Norwegian fjords, twisted forests on the dune-filled Danish coast, beautiful lakes and lush valleys of Finland and Sweden, or the Icelandic hot springs and volcanoes.

The New Nordic Food Movement

Seasonal. Local. Innovative. These are a few defining characteristics of the New Nordic Food movement born out of the region’s landscape, people and culture. It is what has led to the creation of numerous multi-sensory gastronomy experiences for visitors to enjoy, including but not limited to “forest-to-table” dining, bread-baking in an active geyser, and sustainable-forward restaurants with 90-100% organic certifications.

The Road Less Traveled

Although the capital cities are well-loved and visited for good reason, there are also a host of charming towns and cozy villages peppered across The Nordics. Whether you’re looking to soak up some local culture and history, enjoy active pursuits such as hiking or biking, or simply take the road less traveled, there’s a hidden gem waiting to be explored.

Summer in the Nordics

Summer’s arrival brings longer and warmer days and an abundance of outdoor-oriented activities across The Nordics. It is a period most famously marked by the natural phenomena known as the Midnight Sun, a prolonged sunset and sunrise all at once. Other must-do summer activities include boating, camping, hiking, cycling, swimming, going to the beach, and island-hopping.

Sustainability in The Nordics

All over the Nordic region, there is a common goal to live in harmony with nature and create more sustainable societies. Here everything local is valued and protected. Visitors can contribute to this effort by trading well-worn paths for a secret side street, choosing hotels with green accreditations, visiting throughout the calendar year and region, and staying longer.

Community-based Tourism

One of the best ways to connect to the heart of The Nordics is through community-based tourism. Going food shopping in local markets, visiting indigenous communities such as the Sami people – the traditional reindeer herders of northern
Europe, and participating in local volunteer initiatives are all ways to preserve and add value to local Nordic communities.

Unique Nordic Accommodations

From Arctic igloos to centuries-old castles and suspended tree houses to restored cranes, The Nordics is home to the world’s most unexpected and incredible accommodations. Additional one-of-a-kind “rooms” to rest your head and experience the impossibly scenic Nordic way of life in its truest form include a futuristic ‘birdbox’, an off-grid Mongolian yurt, and a glass dome set in nature.

Nordic Art & Design Scene

The Nordic art and design scene is as vibrant as it is diverse thanks to the presence of some of the region’s most important artists, curators, and gallerists. Boasting a creative spirit that cannot be contained within the walls of a museum, visitors can witness the region’s artistic expression through out-of-the-ordinary exhibition spaces, creative public spaces, architectural wonders, and beyond.

Defining Moments in The Nordics

Off-season in The Nordics

While the winter and summer months offer a host of magical experiences across The Nordics, there are myriad benefits to also visiting during the off-peak seasons of spring and fall. These periods offer minimal crowds, more tour availabilities, fair weather ideal for hiking and biking, awe-inspiring foliage, and some of the best chances to see the Northern Lights.

Winter in the Nordics

There’s no better place on earth to embrace the chill of winter than The Nordics. Among the most iconic experiences available this time of year include witnessing the dazzling Northern Lights, husky sledding, skiing, snowmobiling, whale watching, snow and glacier hiking, exploring magical holiday city markets, and even visiting Rovaniemi, the hometown of Santa Claus.

Nordic Nature Connections

There is no shortage of natural wonders and stunning landscapes across The Nordics. Here you will find breathtaking Norwegian fjords, twisted forests on the dune-filled Danish coast, beautiful lakes and lush valleys of Finland and Sweden, Icelandic hot springs and volcanoes, epic icebergs and glaciers in Greenland, and the steep dramatic mountains of the Faroe Islands.

The New Nordic Food Movement

Seasonal. Local. Innovative. These are a few defining characteristics of the New Nordic Food movement born out of the region’s landscape, people and culture. It is what has led to the creation of numerous multi-sensory gastronomy experiences for visitors to enjoy, including but not limited to “forest-to-table” dining, bread-baking in an active geyser, and sustainable-forward restaurants with 90-100% organic certifications.

The Road Less Traveled

Although the capital cities are well-loved and visited for good reason, there are also a host of charming towns and cozy villages peppered across The Nordics. Whether you’re looking to soak up some local culture and history, enjoy active pursuits such as hiking or biking, or simply take the road less traveled, there’s a hidden gem waiting to be explored.

Summer in the Nordics

Summer’s arrival brings longer and warmer days and an abundance of outdoor-oriented activities across The Nordics. It is a period most famously marked by the natural phenomena known as the Midnight Sun, a prolonged sunset and sunrise all at once. Other must-do summer activities include boating, camping, hiking, cycling, swimming, going to the beach, and island-hopping.

Sustainability in The Nordics

All over the Nordic region, there is a common goal to live in harmony with nature and create more sustainable societies. Here everything local is valued and protected. Visitors can contribute to this effort by trading well-worn paths for a secret side street, choosing hotels with green accreditations, visiting throughout the calendar year and region, and staying longer.

Community-based Tourism

One of the best ways to connect to the heart of The Nordics is through community-based tourism. Going food shopping in local markets, visiting indigenous communities such as the Sami people – the traditional reindeer herders of northern
Europe, and participating in local volunteer initiatives are all ways to preserve and add value to local Nordic communities.

Unique Nordic Accommodations

From Arctic igloos to centuries-old castles and suspended tree houses to restored cranes, The Nordics is home to the world’s most unexpected and incredible accommodations. Additional one-of-a-kind “rooms” to rest your head and experience the impossibly scenic Nordic way of life in its truest form include a futuristic ‘birdbox’, an off-grid Mongolian yurt, and a glass dome set in nature.

Nordic Art & Design Scene

The Nordic art and design scene is as vibrant as it is diverse thanks to the presence of some of the region’s most important artists, curators, and gallerists. Boasting a creative spirit that cannot be contained within the walls of a museum, visitors can witness the region’s artistic expression through out-of-the-ordinary exhibition spaces, creative public spaces, architectural wonders, and beyond.

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